Discover practical advice, industry analysis, and success strategies tailored for truck and equipment finance brokers. Stay informed with EquipLea’s latest articles and updates.

Cal Singh: The Architect Behind Equipment Finance Canada’s Marketing Revolution

Equipment Finance Canada’s marketing powerhouse, Cal Singh, is transforming the way businesses discover equipment financing. Since taking over as Head of Marketing & Partnerships, Singh has led a digital-first revolution, introducing CRM automation, SEO-driven campaigns, and new partnerships that doubled inbound leads across Canada’s key sectors — transportation, construction, and agriculture. His performance-based marketing approach modernized EFC’s brand from referral-dependent to data-driven, setting a new benchmark for equipment finance brokers nationwide.

Fincap Financial Group: A Canadian Success Story and a Blueprint for New Brokers

Fincap Financial Group is a Canadian equipment financing broker serving industries nationwide with fast approvals, flexible terms, and a broad network of lenders. The company combines decades of experience and modern strategy to help businesses access equipment financing, refinancing, and working capital. Lessons for new brokers include focusing on trust, speed, digital marketing, and client-first solutions. Read the full story.Fincap Financial Group is a Canadian equipment financing broker offering fast approvals, flexible terms, and support from a large network of lenders. With decades of experience and a client-focused approach, Fincap helps businesses access financing, refinancing, and working capital, while demonstrating growth and innovation. Key lessons for brokers include the value of trust, speed, digital presence, and personalized solutions.

The Success Story of Advantage+: From Job Loss to Equipment Finance Leadership

Get inspired by how Larry K. Elton and his co-founders transformed an unexpected job loss into a thriving equipment finance company. Advantage+ built its success by focusing on underserved small businesses with smart, relationship-driven lending strategies. Their journey is rich with lessons on resilience, strategic clarity, and the unmatched power of personalized service—an essential read for startup equipment finance brokers eager to build sustainable and meaningful success.

CWB National Leasing: Inspiring Success for Equipment Finance Brokers

CWB National Leasing began in 1977 as a small, two-person startup operating from a modest space behind a Winnipeg gas station. Over the decades, it has grown into Canada’s largest and longest-standing equipment financing company. Known for innovation like the FastCredit® automated credit system and the digital NLi Go! platform, CWB National Leasing combines technology with a culture of fun, creativity, and exceptional customer service. They help thousands of businesses nationwide secure the equipment financing needed to grow and thrive.

Equipment Finance Canada: A Rising Star in Equipment Financing

Equipment Finance Canada (EFC), founded in 2020 in Surrey, BC, has become a leading equipment financing provider in just five years. Starting during the COVID-19 pandemic, EFC used technology, strong lender networks, and flexible financing to support businesses in transportation, agriculture, and construction. The company overcame economic challenges and scaled operations to achieve a high approval ratio and rapid funding.

Peel Financial: A Success Story Powered by Technology

Peel Financial grew from a one-person startup to Canada’s largest equipment financing broker, funding CAD 400 million in 2022. Know how technology fueled this success, and how EquipLea can help brokers scale like Peel Financial.

Equipment Finance Confidence in 2025

Equipment finance confidence is soaring in 2025! The MCI-EFI hit 61.6 in July, driven by anticipated rate cuts and AI-driven investments. EquipLea’s equipment finance software and truck finance software empower brokers to streamline applications and seize opportunities. Discover how to thrive in this dynamic market at EquipLea.com!

How Equipment Finance Brokers Can Get More Clients in 2025

Struggling to find new clients as an equipment finance broker? This guide walks you through proven ways to grow your brokerage in 2025, from partnering with dealers and optimizing your website to using Facebook ads and tracking referrals. It also covers how truck finance software and broker CRMs can help automate follow-ups and boost visibility. Whether you're solo or scaling a team, these tips will help you build a steady stream of quality leads.

Riding the Turnaround Wave: Opportunities for Truck Finance Brokerages

How can truck finance brokerages thrive in Pride Group's post-restructuring landscape? Inspired by the dramatic turnaround of Pride Group Logistics, this article unpacks key strategies, from private lending channels to mid-sized fleet financing, that position brokers as crisis advisors and industry leaders.

Market Confidence Rebounds, but Capital Access Remains Tight

Lenders are optimistic but cautious, and brokers must submit clean, complete, and fast-moving deals to stay competitive. Discover why more brokers are turning to EquipLea to streamline their workflow, eliminate errors, and win approvals in a tight capital environment.

Major Bottlenecks in Truck Finance Broker Growth

Uncover the common roadblocks that slow down broker growth and how modern tools like EquipLea can help overcome them.

Broker Finance Approval Rate

Explore what affects approval rates for brokers and how data-driven software can improve your chances of getting deals funded.

Why 2025 Is the Year Brokers Need Equipment Finance Software Like EquipLea

Learn why the shift in finance trends and technology adoption makes 2025 the turning point for brokers who want to scale up.

EquipLea Blog: Insights for Equipment Finance Brokers