Fincap Financial Group: A Canadian Success Story and a Blueprint for New Brokers
From Roots to Reinvention
The story of Fincap is deeply rooted in Canadian business history. It starts back in 1995 when Mathieu Marengere co-founded Finco Financial Group with a clear mission: to help Canadian businesses access the capital they needed to grow their fleets, farms, factories, and medical facilities through flexible equipment financing. For nearly three decades, Finco built a reputation for reliability, deep lender relationships, and client-first service.
But success is rarely about standing still. In 2023, after years of steady growth, the Finco leadership team made a bold decision—they split the company into two independent entities to sharpen focus and fuel innovation. Thus, Fincap Financial Group was born, with Mathieu Marengere steering the helm into a new era.[1][2]
Why Fincap Stands Out
- Strong Market Presence: Even as a relatively new brand, Fincap quickly reached an estimated annual turnover of $2.2 million CAD, supported by a growing team of experienced brokers operating nationwide.[3]
- Broad Lender Network: Fincap partners with over 25 lenders across Canada, giving clients from agriculture to construction and beyond a wide range of financing options tailored just for their specific needs.[4][5]
- Fast, Client-Focused Service: In an industry known for bureaucracy, Fincap’s promise of 24- to 48-hour approvals is a game-changer. Clients can secure financing quickly and confidently, a factor that cultivates loyalty and trust.[1][3]
- Digital Smartness: From a sleek, professional website to active social media engagement, Fincap knows how to get found online and generate quality leads. Their consistent content creation and customer-friendly digital touchpoints reinforce the brand's accessibility and professionalism.[3][6][7]
- Leadership and Culture: With Mathieu Marengere’s vision driving the company, Fincap fosters a culture that values expertise, empathy, and continuous learning—qualities that resonate throughout their team and client interactions.[1][7]
Lessons for New Brokers: What You Can Learn From Fincap’s Playbook
Fincap’s story offers practical lessons for anyone starting out in equipment financing:
- Build Trust Like Your Business Depends On It (Because It Does): Fincap’s success is grounded in years of relationship-building. New brokers, focus on being reliable, honest, and transparent—it’s the foundation of repeat business.
- Speed Wins Clients: The faster you can get a client’s financing approved and funded, the higher your reputation will soar. Streamline your processes, stay connected with lenders, and keep your clients informed every step of the way.
- Diversify and Adapt: Don’t get stuck selling just one product to one type of client. Learn about different industries, understand varied financing options, and always be ready to pivot.
- Own Your Online Presence: Whether it’s a well-crafted LinkedIn profile, timely blog posts, or helpful videos, show up where your clients are searching. Digital is the new handshake.
- Listen Like a Pro: Fincap brokers don’t just sell; they listen deeply and tailor solutions. Invest in your listening skills and develop an intuitive understanding of your client’s true needs.
A Story of Growth and Possibility
Fincap hasn’t just grown—it has evolved into a beacon of how thoughtful leadership, client care, and adaptation to modern tools can transform an equipment financing business. Their mix of legacy experience and modern agility charts a path forward for new brokers eager to succeed.
So, whether you’re just getting started or looking to elevate your game, remember Fincap’s journey. Trust, speed, diversity, digital savvy, and empathy aren’t just buzzwords—they’re your keys to building a thriving equipment financing career.